CRO – Conversion Rate Optimization

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There is traffic but still not seeing enough sales?

The process of improving conversion rates on your website

Analysis in CRO

  1. Improving data measurement and analysis

The most important component of a website is the web surfers. We examine the sources of web surfers’ arrival, the different characteristics of the results of entering the website from each and every source. This way you can identify the effectiveness of all the means of SEO and advertising of the website, and make sure that these appeal to the right audiences.

The research continues within the website: which parts of the website do the web surfers focus on, what part of the website they ignored, what causes them to leave, and what leads to an action, which buttons and links do the web surfers click on and which do not? On these and many other questions, our lab tests using various means: heat maps that allow us to detect the mouse movements of surfers, Google Analytics, webmaster tools, recording browsing sessions, and more.

AB test – CRO

  1. Hypotheses and experiments

After the analysis phase, we have theories (hypotheses) for actions and changes that will improve the website’s achievements. Any change we recommend passes a test. Sometimes it is an A / B test that compares two versions of the same page with and without the change we recommend, and sometimes it is a test in which several components on the page change and are tested simultaneously (Multivariate Testing).

Using the above tests we identify exactly what impact each component has on achieving our goal, improving and refining the change if necessary until it reaches an optimal state.

Improving conversion rates

  1. What works – for the website. What doesn’t work – is deleted

Changing a small detail can often bring great benefit: An intelligent change of color, image, caption and more often constitutes an “opening block” which changes the website’s achievements for the better after making a simple change.

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